The Digital Museum

Sound and vision – multimedia art online

baxterWas alerted by  of in New Zealand to a very smart bit of digital marketing being used by  to run alongside their art exhibitions.

The gallery has posted digital versions of its collections online, but enhanced the experience by adding video and – rather neatly – specially selected to go with the collections. The musical themes are selected by musicians to complement the visuals.

It’s a really clever use of multi-media and allows the user to have a very immersive online experience, and a very different one to simply viewing the images online. It’s a great example of using digital platforms to add something extra to the visitor’s experience – and of making the digital museum an attraction in its own right.

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