The Digital Museum Tue, 03 May 2016 14:10:02 +0000 en-US hourly 1 The Digital Museum Tue, 03 May 2016 14:10:02 +0000 hanfdsBuilding on an extensive digital museum training programme in the South West and a pilot volunteer engagement programme, a museum-specialist digital company?are looking to roll-out a national Volunteer Makers Engagement Training and Support Programme.

Tickbox, based in Bristol, will be building on their Volunteer Makers training and development pilot programme they?ran from Jan-April 2016. ?This proved demand for their?volunteer engagement development model and follows a successful 3-year digital engagement project run for the SW Museum Development Programme where they?worked with over 40 museums across the South West to help them create a digital engagement strategy.

It also builds on extensive experience working with Luton Culture to create the technology behind the Museum Makers initiative, which helped build a substantial and transformational volunteer community for Wardown Park Museum。

Tickbox is now looking to roll out the programme to museums nationally from October 2016.

Museums in the the volunteer engagement programme benefit from:

  • Increased collaboration with communities and business
  • Increased diversity and skill-sets in the volunteer base
  • Increased sustainability from volunteering
  • Increased organisation-wide understanding of targeted digital engagement strategy, supported by appropriate tools
  • Sharing best practice in latest volunteer engagement thinking<

Volunteer Makers – a development model for engaging volunteers – is a model for bringing volunteers together in teams and communities to support a museum in a way that suits the volunteer as well as the museum.

It is taking into account changing demographics, affecting how and why people volunteer – along with reduced funding in the sector。 The model also looks to widen and diversify the volunteer base for museums, as well as increasing the impact and effectiveness of volunteering and the ability for museums to measure this impact。

Tickbox’s national volunteer engagement programme supports demand in the sector evidenced in their pilot programme, which is summarised below:

  • Museums need support in growing the volunteer offer from purely operational or ad-hoc event-driven activities into a model that offers support, interaction and sustainability across the whole range of museum activities
  • There is a need to develop strategies and models to target specific volunteer profiles and demographics
  • Museums faced challenge to effectively strategise relationship building with their volunteer
  • All organisations felt they had lower than optimum numbers of volunteers
  • Volunteer engagement strategies were not embedded organisation-wide, and tended to be centralised and carried out ad-hoc
  • Museums found it difficult to ?measure the value of volunteering to their organisation
  • Museums found it challenging to match volunteer skills with specific strategic needs in order to get the most out of and improve the experience of existing volunteers and increase opportunities and appeal to a more diverse range of potential volunteers.

Volunteer Programme Director, Claire Sully said,

“Already we have had 3 major museum networks interested in working with us. ?We hope our work will put museums at the forefront of innovative volunteer engagement, which could work also for other sectors, such as arts and charities.”

For further information, .

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The Digital Museum Thu, 31 Mar 2016 11:45:40 +0000 logoMuseums in the UK and across the world have been taking part in the third , with streaming video playing more of a role than ever.

Museums are sharing information and content on Twitter, and Vine using the hashtag #museumsweek along with different theme hashtags for each day of the week。

幸运农场This year?video is playing a part particularly with the rise on Twitter-owned streaming app Periscope. The Museum of Modern Art in New York streamed a private, behind-the-scenes tour and lecture on their Jackson Pollock collection, while the UK’s National Gallery has run a series of videos featuring their curators talking about their work and the British Museum streamed film of life at the museum usually out of the public eye – including how they keep their glass roof clean!

幸运农场Twitter’s Museum Week runs until April 3rd, ?More than 3,000 museums in 69 countries worldwide are taking part in this year’s Museum Week.

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The Digital Museum Mon, 27 Jul 2015 11:32:07 +0000 Apollo_11_first_step

A small step for the Smithsonian – a giant leap for museum fundraising!

Well, National Air & Space Museum’s Kickstarter campaign to preserve Neil Armstrong’s space suit?might not be as era-defining?as the events of 20th July 1969, but it does show how?digital crowdsourcing is helping?museums make big strides in utilising the resources?- financial or otherwise -?of supporters。

The Smithsonian set up on the anniversary of the Apollo 11 landing to raise $500,000 to help conserve Armstrong’s suit and keep it on display at the museum. It passed its fundraising target less than a week later – and still has three weeks to run.

The campaign included incentives to attract donations – with donors able to claim perks from a hi-res image of the spacesuit for pledging $11 to a behind-the-scenes opportunity to see the suit in person for those donating $10,000 or more。

While fundraising for such an iconic piece of history will always attract a lot of helpful PR and publicity, the principals of what the Smithsonian are doing can work – and are working – for museum projects of all sizes.

Creative capital

We’ve mentioned before about 幸运农场Luton Culture’s Museum Makers project - where Wardown Park Museum has managed to tap into the creative, social and intellectual capital within their community through providing an online platform that rewards involvement, in this case through recognition and “gamification” of the process. While no money was collected – the financial worth of the support they have received is estimated in the tens of thousands of pounds.

There have also been museums such as ?which was set up entirely through Kickstarter donations and continues to fund itself significantly through digital engagement.

And this?excellent gives some sensible tips on how to think about managing a crowdsourcing campaign。

Digital platforms such as Kickstarter, backed up by intelligent engagement strategy, can be a highly effective way of generating financial support – particularly for focussed projects where there is a definite target and an opportunity to acknowledge supporters.

For more on crowdfunding,

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The Digital Museum Fri, 06 Mar 2015 16:30:53 +0000 Museums from across the South West are being invited to join?others at a forum in Bristol on 26th March to mark 3 successful years of the SW Museum Digital Engagement Project.

You’ll have the opportunity to meet project participants to hear about their digital engagement successes, share tips and learn about how to overcome the challenges of staying engaged with your audience and putting collections online.

We’ll also be looking for Digital Champions – museums who have taken the next step with their digital engagement to make ?a real difference, and who can share their experience with others。

Speakers include Claire Sully and John Brunsdon from – who led the workshops for the Digital Engagement Project, Mike Ellis of and photographer Hamish Gill.

幸运农场Colleagues from Bridport, Corinium and The American Museum in Bath will showcase their achievements in using digital engagement to grow their audience.

Attendance at the event is free and includes all refreshments. The event is open to anyone working in an Accredited museum (or working towards Accreditation) in the SW.

Booking is through Eventbrite.?

The SW Digital Engagement Project was delivered by Gloucestershire County Council on behalf of the SW MUseum Development Programme with funding from Arts Council England。

  • 10.15 Registration and refreshments
  • Welcome and summary of the project
  • Moving on up 1: free software for customer relationship management – Claire Sully and John Brunsdon
  • Moving on up 2: getting your collections online for free – an overview of software available at no cost – Mike Ellis
  • Case study 1: Putting the American Museum in Britain’s collections online – Kate Hebert
  • Lunch: a light buffet lunch will be provided
  • Moving on up 3: Images are key, tips for taking images for online collections
  • Case studies 2 and 3: creating our digital engagement plan, tips and what happened next at Bridport Museum and Corinium Museum – Emily Hicks and Amanda Hart
  • Digital champions: could this be you? Sharing and discussion
  • Refreshment Break
  • Moving on up 4: Preserving digital assets, points to consider – Zak Mensah
  • 16.30 Finish
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The Digital Museum Thu, 11 Dec 2014 12:56:37 +0000

Google have launched a new Digital Museum platform that allows museums to create simple, shareable mobile apps to tell their stories online.

The app, from the??makes use of Google’s existing platforms such as YouTube and Street View to let museums showcase their collections and share their experience through video and online storytelling.

The app allows users to share content -so visitors who have been inspired by what they find in your museum can easily tell their friends about it and share their experience.

The app has just been launched, with a pilot group of 11 global museums.?Their apps are available for free on the?. Content can be downloaded so the app works offline – helpful for museums which don’t currently have wi-fi access on-site, or for users to “visit” your museum remotely.

If you are interested in trying out this app for your museum, you can register your interest and sign up?.


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The Digital Museum Wed, 24 Sep 2014 20:36:09 +0000

The world is now digital。? The way we communicate has changed irrevocably。? Your museum’s audience will expect to get a sense of your museum through your digital presence across multi-platforms。?

This is not as complicated as it sounds, it merely needs you to replicate what you do so well at your museum with digital tools, encouraging interactions and conversations as naturally as you see around you during the day to day.?? It can’t merely be done by one centralised group of people, it has to be a organisation-wide effort, built up over time and by making many small steps together.

cart at american museum

幸运农场We kicked off the latest round of for the at the beautiful American Museum in Bath – and got the perfect group for our approach?of working together.

The programme is in its third year, with more than 35 museums across the South West now involved.

The aim of the workshops is to help museums come together to develop effective digital plans and, more importantly, take steps to becoming a digital museum – “replicating what they do at the museum using digital tools, encouraging interactions and conversations.”

We encourage museums to come together across the organisation – and it was exciting to see representation from the whole museum around the workshop table, including people from the gardens, catering, collections, marketing and the directors.

Becoming a digital museum involves the whole organisation buying into the idea of using digital, not as an add-on but as an integral part of how they fulfil their mission – taking what they already do well and making it more accessible, inclusive, and relevant to a wider audience.

The dynamic mix of delegates led to some lively and interesting discussions, with great ideas being thrown up by all the museum staff。

幸运农场We encourage museums to embrace digital in small steps – even the littlest changes can make a big difference, particularly where they impact the organisation’s awareness of what is possible – and case studies of the impact of changes made by museums from earlier rounds of the programme helped show the delegates what is possible.

The workshop programme involves:

  • Assessment?and?advice on current digital engagement through a digital audit
  • Workshop/training support at the strategic, planning and implementation stages
  • Post-workshop feedback and support when writing a digital engagement action plan

We were delighted to get immediate feedback from the American Museum that confirmed how engaged they were with the project, and that they have the ambition to take their digital plan forward。

Collections Manager Kate Hebert told us: “The enthusiasm, number of ideas and overall buy in from all members present into becoming involved in our digital engagement was overwhelming and incredibly uplifting.

I have already had a couple of emails from enthusiastic individuals keen to get started. ?I loved the content and was ridiculously inspired by the last session about . I went home with my head buzzing with ideas about how we could enhance volunteering opportunities at the museum.

I think that your workshop made us not only reconsider our digital presence but also gave us cause to re-examine some of the physical things we do too。”


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The Digital Museum Fri, 11 Jul 2014 13:57:52 +0000 musuempost幸运农场London’s has launched an app that allows visitors to send physical postcards using their mobile phones.

Users can create a postcard using images from the V&A’s Art and Design collection – or their own pictures taken on their smartphones – add a message and address and then send a physical version of the card anywhere via Royal Mail.

The app also allows them to find images of objects from the collection they are visiting, or even “selfies” of themselves standing next to an object in the museum.

The cards cost £1.50 plus postage to send, and the money supports the work of the museum.

The app has been developed by digital agency

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The Digital Museum Thu, 12 Jun 2014 14:11:25 +0000 warpic

Image: Adam Jacobs: 1885 bei der Armee. From

Museums across the UK have launched projects to mark the centenary of WW1. We look at 5 examples of museums using online?platforms to connect with their audience and deliver the digital museum experience around the Great War anniversary.


We looked at this project in an earlier blog post, and it’s still one of the most impressive uses of digital research and sharing out there. Users are invited to add to the growing archive of information on servicemen and women who served overseas during the conflict. It’s a great mix of official archive material and human stories, with an emphasis on user-generated content


14-18 Now is a partnership of museums, arts and other cultural organisations commemorating the war centenary across the UK. Letter to an Unknown Soldier invites the public to write a letter to the unknown soldier whose statue stands reading a letter in Paddington Station, or read the letters others have submitted. It’s a great way of exploring current attitudes to the conflict, tied in with the history of the unknown soldier and the Great War


幸运农场Luton Culture and The University of Bedfordshire have put together this excellent resource on the history of WW1 as it affected Luton。 We love the interactive pin-map which allows you to explore location-based stories, many submitted by members of the public。 Like the IWM project, it puts human stories at its heart, and invites users to submit information they have found themselves – like 。


This an excellent example of how digital allows co-operation between museums to create unique exhibitions。 It is an online archive drawn from some of the leading European museums, as well as a collection of user-generated stories from members of the public across Europe – making it a fascinating way of seeing the conflict from the perspective of all the warring nations。 From to ?to ?- the site is a treasure trove of images, video and stories that is simple to search to navigate。


This is a smaller project than the others listed, but shows how digital can be used just as effectively at a local level. The Trust has set up this online resource to help research and tell the stories of the men listed on the War Memorial and to uncover any names that have been left off and need to be added. Stories are researched by volunteers, or contributed by the public and the result is a fascinating insight into the lives – and deaths – behind the names that adorn the local war memorial.

These are just five of many examples – there are many other great digital museum projects around the First World War. If you know of any – or maybe you’re involved in one – please let us know and we’ll highlight some more examples in a future post. You can use the contact form to get in touch.

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The Digital Museum Tue, 20 May 2014 13:11:33 +0000 Unlocking IdeasGuest Blog:?Catherine Robins of Unlocking Ideas Worth Fighting For on?how blogging helps put their museums’ vision into action

“We don’t believe in digital for its own sake, but as an enabler for your vision of your museum – taking the work that goes on in all areas of your museum out to a bigger and more included audience” ?The Digital Museum ‘About’ page

is a collaborative project between and , both of which collect and interpret the history of people’s fight for rights, as well as more general British political history。

The project’s aim is to research, find and unlock the hidden collections of both institutions, make links between them and take them beyond the confines of the store to bring them to new audiences. Our blog is one of the ways we have sought to do this.

The idea behind the blog was pretty straightforward; to have a space in which we could easily showcase interesting objects found during the course of the project。

Why a blog?

But why a blog? What opportunities does a blog offer that traditional exhibition spaces cannot? Why are we, as The Digital Museum said, “creating the sort of exhibition that is really only possible online”?

Very few (if any) museums have the space, let alone resources, to constantly display new, somewhat disjointed objects every time someone finds something they want to shout about.

A blog, on the other hand, can be updated whenever the collection throws up something new, can be as long or short as the topic you are talking about dictates (within reason) and can use as many objects to illustrate the story as you wish.

1942 banner, People's History MuseumIt also allows the author to link the reader to further contextual information without interrupting the narrative, such as in the fourth line of.

And how are we utilising this opportunity? Well, The Digital Museum kindly offered that we are “curating stories around objects, rather than the objects themselves.”

It is true that we have rarely followed the usual blog route of telling the detailed story of just one object. But in many ways this has been a happy reaction to project necessities.

As I said, part of the aim of Unlocking Ideas is to draw out the links between the People’s History Museum and Working Class Movement Library and their collections。

Writing a blog post centred around just one object from just one of these organisations quite simply doesn’t achieve this。 What does is a blog which uses collections from both organisations to define research and illustrate a story。

Telling a story

幸运农场A really clear example of this is, written using research from the LGSM archive at the People’s History Museum and illustrated primarily with ephemera from the Working Class Movement Library。

LGSM Pride 85', Working Class Movement LibraryOther blog posts, for example about or , draw more on outside secondary sources (online newspaper articles, transcribed diaries etc.) but again follow the format of telling a story inspired, informed and illustrated by the collections of both organisations.

Of course there are exceptions to our define-research-illustrate style – a few entries such as this one about a , or this entry responding to thel, do focus on just one object.

幸运农场A couple of others focus on events rather than collections, such as the recent post offering information about our upcoming 。

But these do meet other project aims, and this too is part of the appeal of a blog – this space which has been left deliberately loosely defined allows us to talk about what we feel is important to the project, and of interest to the reader, thus utilising this digital tool not “…for its own sake, but as an enabler for [our] vision of [our] museum [and library].”

This post was written by Catherine Robins the Unlocking Ideas Project Assistant. Unlocking Ideas Worth Fighting for is funded by Effective Collections; a partnership between and the . If you would like any more information you can follow the project?, our , or contact Catherine on catherine.robins[at]



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The Digital Museum Tue, 13 May 2014 11:11:34 +0000 baxterWas alerted by ?of in New Zealand?to a very smart bit of digital marketing being used by ?to run alongside their art exhibitions.

The gallery has posted digital versions of its collections online, but enhanced the experience by adding video and – rather neatly – specially selected to go with the collections。 The musical themes are selected by musicians to complement the visuals。

It’s a really clever use of multi-media and allows the user to have a very immersive online experience, and a very different one to simply viewing the images online。 It’s a great example of using digital platforms to add something extra to the visitor’s experience – and of making the digital museum an attraction in its own right。

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The Digital Museum Mon, 12 May 2014 10:42:35 +0000 ps1_372743_fnt_dd_t13We quite often find some of the museums we work with can get a little nervous about putting their exhibits online – we’ve even had the comment “if we put everything on the website, why would people visit us if they’ve already seen everything”?

Here’s a great example of a museum doing just that – the has put its entire American Artists Abroad exhibition of paintings online for the duration of the event.

幸运农场It is even inviting users to download the images, or to create their own online exhibition with them – which can be shared on social media.

Rather than discouraging visits, this smart use of social sharing is publicising the exhibition to a far wider audience by getting users to push out the images to their own online networks。


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The Digital Museum Mon, 12 May 2014 10:12:22 +0000

In a recent post, we highlighted that the best digital museum archives are those that allow and invite public comment and contribution.

has done just that with an ambitious and exciting project that?records information on the millions of Britons who served in World War 1.

draws on official archives and family records to record and remember 4.5m people who served overseas in the 1914-1918 conflict.

Details of many of those recorded are minimal, and the IWM is asking members of the public to help develop the archive by contributing their own stories, memories and images of family members recorded in the database.

Users can sign up to the website and search official records and documents to add to an entry, or simply add their own anecdotal information from what they know about their ancestor。

幸运农场By effectively crowd-sourcing information on WW1 servicemen and women, the museum is able to create a database with far more detail and interest than anything they could have put together from purely official sources – and mixing official, verifiable historic records with fascinating but more unreliable family narrative in a way a lot of museums can shy away from.

幸运农场Project head Luke Smith said: “Everybody can contribute to ‘Lives of the First World War,’ whether they choose to simply remember someone online, upload a picture from their family album, share a story passed down through generations, or connect official records to build a full and factual picture of what happened to that person throughout the war.”

幸运农场The database can also be used to search for family records – I’ve already found one of my relatives and will be adding what information I know。

Overall, it’s a very intriguing project and a great example of how you can not only use digital platforms to push information out but, just as importantly, to bring information in and draw on the vast wealth of knowledge in the hands of the public.

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The Digital Museum Thu, 01 May 2014 14:56:01 +0000

Here’s a rather nifty little video we came across that does a good job of explaining how?small museums can?get started on a digital strategy.

The video was commissioned by ?and created by?.

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The Digital Museum Thu, 01 May 2014 12:24:25 +0000 crab

Spectacular images and rare books documenting America’s rich natural history have been made available to the public for the first time in a very neat new

We like the user friendly way this is laid out and the way they provide different levels of information for the curious public and more dedicated researchers。

It would have been nice to see more integration with social media – making it more shareable, allowing people to embed galleries and inviting comments would make it a much more interactive platform.

We’d also love to show you a gallery of images here, but they don’t allow sharing in this way – again, not the best idea in a world where sharing should be second nature, but hopefully that will change in the future.

However, all in all it’s a good example of how to lay out your digital collection in an inviting and user-focussed way。



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The Digital Museum Tue, 29 Apr 2014 14:40:32 +0000 thornbury

joined the project because the volunteer workforce felt their current website was not conducive to doing simple things easily, using up time at the expense of creating engaging content.? The project came just at the right time for them, as they had started discussing how they might go about developing a brief for a new, more efficient website prior to seeking grant aid. They felt the project would help them clarify and develop their thinking about how they could move forward digitally.

Their audit by highlighted the need for more pictures and simplified text on the website and opportunities for the public to interact with the museum through social media.? This would bring the site to life and give visitors a real insight of the tremendous resources available at the museum.

Three of the museum’s volunteer workforce attended the workshop。? As a result they feel they have a greater understanding of what is meant by digital engagement and are inspired to contribute to their museum’s digital strategy。? They have clarified what they want from their website and distilled this into a brief。? They are seeking Small Grant: Big Improvement funding to implement the first stage。

‘I am finding that, just by engaging with the project and thinking about the issues more carefully, I am – almost without noticing it – absorbing more ideas and I’m hopeful that….. this could be energising and stimulating across the museum.’

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The Digital Museum Tue, 29 Apr 2014 14:40:30 +0000 lufton

Digital engagement is vital to as its website and social media presence are the organisation’s main windows of display to its public since the museum in the town centre closed some years back.? The Centre is a treasure trove of local collections – ideal content for engaging diverse audiences

The Centre joined the project to take stock of their current activity and see what improvements could be made.? It has a small paid workforce and a team of volunteers.

The audit by Tickbox Marketing provided useful feedback on how to make the website easier to navigate and more user friendly.? As with many museums, the team at CHAC depend on their local authority IT department to update their site, giving less than ideal flexibility. The audit also advised using Facebook and Twitter less to announce what’s on and more as a platform for two way conversations with users.

The workshop gave delegates a greater understanding of what is meant by digital engagement and inspired them to get started straight away on their digital engagement strategy。? They submitted their draft to the consultants for comment within two weeks of the workshop and received useful feedback which will enable them to work with their MDO to create a robust document to guide their activity。

One of their goals is to set up blog, and they did this in March this year.? One section is called ‘Fish Fridays’.? Why?? Check out the site to find out .

The project lead at the museum would recommend taking part in the 2014/2015 Digital Engagement Project to others and is happy to talk to anyone wishing to find out more。? Contact Clare Robinson through the CHAC website

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The Digital Museum Tue, 29 Apr 2014 14:26:59 +0000 logo

This museum had just submitted a Stage 1 bid to HLF to completely re-develop the museum. Part of this project will be to create a new website. They also plan to review and improve their digital engagement by, for example, using social media for consultation work on the proposals and getting more detail about their collections online.

The curator felt that participation in the Digital Engagement project would help the museum expand and diversify its audiences by finding alternative ways of connecting with people who don’t necessarily visit the museum.

The audit by Tickbox Marketing praised the conversational tone of the museum’s Twitter activity and its use of Flickr. However, the museum’s digital engagement is hampered by technical, structural and content difficulties with the website and the museum was urged to try tone?replicate the casual, enjoyable tone of a museum visit on its online platforms.

幸运农场Though participants found that the workshop tried to cram too much in, it nevertheless inspired them to improve their digital engagement and gave them the tools to draw up their strategy。

Since participating in the project the museum has created a digital strategy (sensibly embedded within their forward plan) and launched a completely revamped website –

The project lead at the museum would recommend taking part in the 2014/2015 Digital Engagement Project to others and is happy to talk to anyone wishing to find out more. Contact Emily Hicks through the museum website.

‘The most useful things we took away were the advice about the strategy being an organisation-wide activity; it also helped us come up with a vision for our ‘brand’ and gave us the impetus to write the digital strategy’.

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The Digital Museum Mon, 28 Apr 2014 14:30:21 +0000 digimwide

The Digital Museum is a blog for anyone involved in the museum sector who wants to learn about, or share knowledge and experience on, digital engagement。

幸运农场It was born out of a project ?The Digital Museum blog authors John Brunsdon and , of , have carried out on behalf of the – helping museums across the South West of England develop effective digital engagement strategies.

The aim of this blog is to provide a place where anyone involved with museums can share what they know to help others make the most of digital – that includes?museum staff, volunteers, trustees, curators, or even just people who love visiting museums.

Sharing experience and expertise can help us all build on the great work being carried out by museums worldwide, and help create more Digital Museums.

Have you done something with digital that you’d like to share? If you are interested in writing a guest blog for this site, please contact us with your suggested post and we can share it with our online community.

What is a Digital Museum?

A Digital Museum is simply a museum that delivers its vision and experience effectively to its audience using digital tools。

The digital tools are only?a?platform?- the real work is in delivering that vision and experience: that’s just what you do every day, whether you are a trustee, volunteer, curator, front-of-house staff or chairperson!

This blog aims to help demystify technology and show you that digital is simply?a tool that helps you do what you already do more effectively and efficiently.

We don’t believe in digital for its own sake, but as an enabler for your vision of your museum – taking the work that goes on in all areas of your museum?out to a bigger and more included audience

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The Digital Museum Mon, 28 Apr 2014 13:31:46 +0000

“Smile and the world will smile with you” so the saying goes and a principle that Luton Culture put behind their project:

“Luton often gets a lot of negative press and something that our Museum Makers often write on our ideas box wall is that they want to see more positivity in the town,” says Jemma Murphy, one of a very small number of people who conceived, delivered and facilitate Museum Makers for .

Jemma further explained: “Happy provided a perfect opportunity for this, it’s such a feel good track that gets everyone dancing and smiling”.

A perfect opportunity that Luton Culture’s Museum Makers turned into a digital engagement coup resulting in an overwhelming positive reaction in Luton and beyond.

The video uses one of the biggest pop tunes of the year sung by one of the biggest pop stars on the planet (Pharrell Williams).

Using everyday people from Luton, who mime and dance along to the song, all slices of Luton life are wonderfully reflected in a melting pot of culture and community that Luton actually is, and it does indeed make you smile along too.

Even the man himself embraced the video, Pharrell William’s team who manage his youtube channel got in touch with Museum Makers to ask them to upload it on sending the video all over the world.luton

In just 5 days there were 65000 views of the song. It has now passed 112,000 views, while?BBC 3 radio and local press have all covered the story.

Museum Makers launched the video on a 10ft screen in the middle of The Mall in Luton to an incredible response from local residents.

Jemma tells me they have had over 600 individuals write on Luton Culture’s Facebook page to say what makes them happy。

Museum Maker’s e-mail, twitter feed, facebook and instagram has been filled with really positive and inspirational feedback from Lutonians not only about how great they think it is to promote positivity in Luton but also how the video has made them smile.

Most importantly 80, additional Museum Makers were recruited since they began filming and Jemma points out “the project has definitely raised the profile of Museum Makers”。

What is Museum Makers?

Museum Makers is team of people from the local community who are involved in “saving, cherishing, running and recreating Luton’s Wardown Park Museum”. The project is managed, run and co-ordinated?using the Museum Makers online challenge database.

In a climate of funding uncertainty and the need for museums to reach out to a wider audience using digital tools, Museum Makers was a solution to helping this museum sustain itself as well as being what local people want it to be – a true people’s museum.

Luton Culture is a trust that manages services such as libraries, community centres, museums and arts centres.

幸运农场Museum Makers was one of Luton Culture’s bright ideas。 My company, delivered this vision by developing , a platform that delivers creative challenges for museum to makers to sign up to under the categories:

  • Minutes to spare
  • Donate a day
  • Make it regular
  • Do it together

The web app matches challenges to individual “Museum Makers” and encourages people to get involved with the museum’s day to day, as well as sharing their actions on social platforms.

Since launching towards the end of last year Museum Makers has around 700 recruits and the museum is now being driven by a dedicated army of individuals who care about their community and the museum’s place at its heart。

What is

This video project was put forward by the Museum Maker’s Project Team in collaboration with , CEO of, (a signed-up museum maker) who filmed the video. They decided to push forward as a project to make the community smile.

幸运农场There were over 100 people in the video and around 50 of these were Museum Makers, the rest local people.

The making of the video and project team for was made up of 8 people who are all Museum Makers who volunteered 4 days of their time。

I have a feeling that the story won’t end here and that a lot of people will be smiling for some time to come in Luton.

This post is an edited version of the story that first appeared on Claire Sully’s

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